
Bad social media copywriting
It’s important to get social media reference correct. In this check insert example from California Pizza Kitchen, new Twitter users would get a failure message if they tried to go to twitter.com/@calpizzakitchen. People who’ve been on Twitter a while recognize the mistake and won’t follow @calpizzakitchen because they can’t be bothered to get the community’s patois right. The @ sign in front of the name means “reply”. Details matter, CPK. kthxbai
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