Here Comes Everybody
Here Comes Everybody starts off with a story of a stolen sidekick and how a group formed via commonly available social networking tools tracked down the thief, changed the NYPD’s approach to the problem, and subsequently got the property returned. I remember when that particular story broke, and I remember visiting the site set-up to handle the hoopla. At the time, I couldn’t tell you why it had a larger significance. … Read entire article »
Filed under: Books
Geoff Livingston
Now Is Gone
I finished Now Is Gone last week. I picked it up in the hopes I could find a bridge between traditional corporate marketing and the new reality of online relationship building. I’ve found it difficult to convince people inside my organization that what they know to be true is years out of date. Here’s the Amazon description: Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their … Read entire article »
Filed under: Books
Monosyllabic Meeting
I choked and couldn’t spit out my usual “Hi, I really enjoy your show.” Nope. The only thing I could muster was “Hi!” Ah, well! I really enjoyed seeing him. Tony is honest to the extreme, acerbic and blunt. It’s refreshing to hear someone speak his mind the way he does, and to do it using complete sentences! … Read entire article »
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Cluelesstrain Manifesto
Jancee Dunn’s book But Enough About Me is written by a Rolling Stone writer with a serious geek complex. It provides a lot of helpful information about how to approach celebrities and get a great interview. Apparently the keys are to do your research and have great questions prepared. As many of you know, the only thing I’m capable of saying to famous people is “I really like your show” or “I’m a big fan”. This book was right up my alley. Too bad I completely forgot every word of it when I met David Weinberger on Friday. I’ve been a fan of his ever since I read the Cluetrain Manifesto. I saw him checking his e-mail after his presentation, so I took a deep breath and introduced myself. I will give … Read entire article »
Filed under: Books, Offline Life
The Search
This week I finished John Battelle’s The Search, and it was everthing I expected. He includes a nice background of the search industry, the particulars of Google’s rise to the top, and thought provoking speculation about how search will continue to change our lives. You know what I felt after reading this book? Vindicated. Sometime in 2000, I interviewed with a vice president at a major ad agency for an Intranet job. … Read entire article »
Filed under: Books