here comes everybody Here Comes Everybody starts off with a story of a stolen sidekick and how a group formed via commonly available social networking tools tracked down the thief, changed the NYPD’s approach to the problem, and subsequently got the property returned.

I remember when that particular story broke, and I remember visiting the site set-up to handle the hoopla. At the time, I couldn’t tell you why it had a larger significance. That’s what Clay Shirky does so well.

The upshot? The convenience of ubiquitous tools and the will to form spur-of-the-moment communities has changed society. Where we go from here and how we deal with the fall-out of new freedoms and shaken institutions is unclear, but the challenge is before us.

My biggest complaints about the book? That I lived through most of the examples and used most of the services that he wrote about, but didn’t get a book deal out of it. That, and it’s not written for me. I already know this stuff so I found it a little boring.

It’s a thoughtful observation on our changing times, and I recommend it if you’ve been completely unaware of recent shifts on the Internet. However, if you don’t want to buy the book (or borrow it from me), you can get a good deal of it from his presentation here.

[Available at Amazon]

now is gone

I finished Now Is Gone last week. I picked it up in the hopes I could find a bridge between traditional corporate marketing and the new reality of online relationship building. I’ve found it difficult to convince people inside my organization that what they know to be true is years out of date.

Here’s the Amazon description:

Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.

Will this help? And will it translate to a non-for-profit environment? It might. The message certainly resonated with me.

Anthony Bourdain

Anthony Bourdain

I choked and couldn’t spit out my usual “Hi, I really enjoy your show.” Nope. The only thing I could muster was “Hi!”

Ah, well!

I really enjoyed seeing him. Tony is honest to the extreme, acerbic and blunt. It’s refreshing to hear someone speak his mind the way he does, and to do it using complete sentences!

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