Jun 062009
Bad social media copywriting
It’s important to get social media reference correct. In this check insert example from California Pizza Kitchen, new Twitter users would get a failure message if they tried to go to twitter.com/@calpizzakitchen. People who’ve been on Twitter a while recognize the mistake and won’t follow @calpizzakitchen because they can’t be bothered to get the community’s patois right. The @ sign in front of the name means “reply”. Details matter, CPK. kthxbai
One Response to “CPK Social Media Copywriting Mistake”
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Hi Tammy,
Thanks for bringing this to our attention. To be clear, we don’t direct customers to a specific URL on our check presenter insert. We just have the Twitter logo plus the name of our account (@calpizzakitchen). However, we do see how the slash can be confusing for newcomers to Twitter and will take this into consideration for the future.
Thanks again for your feedback.
Erin
California Pizza Kitchen
http://www.twitter.com/calpizzakitchen