When I ask people about how they manage the convergence of their personal, professional and academic contacts in social media, I usually get one of four answers:
- Keep two sets of books. In this scenario, there’s one Facebook profile for friends, another for professional contacts, and maybe a third for family.
- Manage social media networks for different purposes. In this case, Facebook is only for friends, Linked In for professional contacts, etc.
- Manage an account under a public persona and use an alias for fun.
- Or, give up and let everyone mingle.
These approaches have their advantages and disadvantages, but each is a way of coping with the hot mess that social media has made of our discrete worlds. Which are you using?

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