Bad Packaging Design from South Beach Living

Freeze it!, originally uploaded by Zesmerelda.

I received this South Beach Living sample with my last Peapod order and stuck it in the freezer for one of my meat-eating friends. It wasn't until one of those carnivorous friends mentioned her mistake of putting this in the freezer instead of the fridge, that I realized it wasn't a frozen food box.

It's the exact same size as Lean Cuisine, Weight Watchers, and a host of other frozen dinners. I wonder how many people have stacked up their groceries and put this in the freezer without a second thought?

Bad design South Beach Living! Boo, hiss.