Easy feedback for Target

I appreciate good usability and elegant design. So when I received this e-mail from Target regarding an order cancellation, I was more than happy to give them feedback. This was a simple decision point, didn't require me to log into anything, and took no time.

Too often, companies want to know absolutely everything in a feedback form: address, demographic information, if no then why no, if yes then why yes, etc. It's annoying and I choose not to participate. Ultimately that defeats the purpose of their carefully crafted surveys -- they don't get to know what's really important to them because they've inconvenienced me.

Target just wanted to know one thing -- presumably the most important thing. They made it easy and they got the feedback they wanted. Kudos.