Now Is Gone

I finished Now Is Gone last week. I picked it up in the hopes I could find a bridge between traditional corporate marketing and the new reality of online relationship building. I've found it difficult to convince people inside my organization that what they know to be true is years out of date.

Here's the Amazon description:

Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.

Will this help? And will it translate to a NFP environment? It might. The message certainly resonated with me.