I stopped in Wolf Camera the other day to exchange a battery. They didn’t have what I needed in stock, so I decided to explore other ways to spend my store credit. It seemed like a better idea than lugging over there in the cold January weather.

I’m in the market for a macro lens, but on that day I wasn’t prepared to discuss focal length, shutter speed or apertures. It was pretty obvious, and I think the sales guy was as frustrated as I was in trying to communicate what I needed and what I needed it for.

I threw up my hands, but he got out a scrap of paper and wrote down the url for wikipedia and the search terms I needed to look up on the site to learn about macro photography.

That extra bit of customer service may get me back to the store, and I applaud the effort to use the Internet to educate and help customers. However, I have to wonder why Wolf doesn’t have help like that on their own site.

Learning about gear can be a challenge